Before your next employer ever meets you, they’re going to get to know you online. What you say and how you present yourself on social media can make the difference between never getting an interview and getting placed at the top of the candidate pile.
You’ve built a successful business. You’ve worked long, hard hours creating relationships with your clients and delivering above and beyond their expectations. You’re a recognized name in your industry. Now the truly hard work begins.
Once you’re established, how do you continue to make your business grow year after year? There are plenty of buzzwords that get thrown around: innovation, leadership, branding, smarketing (yeah, it’s a thing!). But when it comes right down to it, all that stuff is secondary to the people you put in front of your clients every day.